Case Study: Berlitz
Challenge:
Berlitz, a world-renowned language education company, sought to improve its online visibility and increase organic traffic for its franchises in Latin America (Mexico, Colombia, Chile, and Brazil) during the years 2022-2023. Facing strong competition in the language learning market, Berlitz needed to strengthen its SEO performance, boost referral traffic, and enhance its domain authority to attract more leads and climb higher in search engine rankings.
Solution:
Berlitz partnered with Need SEO Services to develop and implement a comprehensive backlinking strategy focused on:
Creation of Emails and Contact Templates:
- Developed customized email templates to reach out to potential backlink partners.
- Ensured communication was tailored to each country and target audience.
Country-Specific Research and Market Study:
- Analyzed main keywords in each country and identified websites using them.
- Conducted market studies to understand competition and niche opportunities.
- Evaluated keyword difficulty and potential traffic volume.
Identification of Potential Allies:
- Searched for allies in each country, including bloggers, educators, and websites related to language learning.
- Analyzed traffic, niche relevance, and domain authority to ensure high-quality backlink sources.
- Focused on collaborations that would provide the maximum SEO benefit.
Contacting Potential Allies:
- Established communication with relevant sites via email, contact forms, and blogs.
- Offered guest posting opportunities and content collaboration.
Acquiring Backlinks Through the Broken Link Method:
- Identified broken links related to Berlitz on various websites.
- Contacted webmasters to replace broken links with updated Berlitz links.
- Recovered unlinked mentions to create functional, high-quality backlinks.
Directory Search Method:
- Registered Berlitz sites in additional directories and search engines like Bing and Yahoo.
- Ensured consistent business information across all platforms to improve visibility.
Recovery of Unlinked Mentions:
- Monitored online mentions of Berlitz that did not include a link.
- Requested website owners to include links in their mentions.
Cleaning Toxic Backlinks:
- Analyzed the backlink profile to identify and disavow toxic links.
- Ensured the backlink profile remained healthy and did not harm SEO performance.
Contacting Bloggers, Educators, and Influencers:
- Collaborated with relevant online personalities to promote Berlitz.
- Secured guest posts, mentions, and backlinks from high-authority sources.
Continuous Monitoring and Reporting:
- Monitored backlink health and overall SEO performance.
- Updated tracking documents and provided regular reports to Berlitz.
Results:
The strategic backlinking and SEO efforts led to significant improvements in Berlitz’s online presence in Latin America:
Increase in Referral Traffic:
- Total Referral Visits: Increased by 96.3%, from 2,674 to 5,249 visits.
- Mexico: Increase of 113.04% (from 989 to 2,107 visits).
- Colombia: Increase of 20.09% (from 1,478 to 1,775 visits).
- Brazil: Increase of 21.15% (from 208 to 252 visits).
- Chile: Increase of 26.54% (from 260 to 329 visits).
Growth in New Users and Sessions:
- Total New Users: 7,975 new users across all regions.
- Total Number of Sessions: 12,485 sessions across all regions.
Improvement in Domain Authority and SEO Metrics:
- Significant increase in high-quality backlinks.
- Recovery of broken links and unlinked mentions improved domain authority.
- Cleaning toxic backlinks ensured a healthy backlink profile.
Enhancements in Search Engine Rankings:
- Improved positions for target keywords in each country.
- Greater visibility on search engine results pages (SERPs).
Strengthening Brand Presence:
- Increased online mentions and brand engagement.
- Established Berlitz as a leader in language education in Latin America.
Conclusion:
Berlitz’s collaboration with Need SEO Services resulted in a substantial improvement of its online visibility and SEO performance in Latin America. Through backlinking strategies, technical SEO enhancements, and proactive engagement with potential allies, Berlitz significantly increased referral traffic, improved search rankings, and strengthened its brand presence in a competitive market.
Partner with Need SEO Services to replicate Berlitz’s success and elevate your organization’s online presence in global markets.
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